Jessica Alba attended the Who What Wear x Target Launch Party in New York on January 27th. She also met Kate Bosworth and Jaime King at the event. Jessica was wearing a Who What Wear for Target leather jacket, t-shirt, skirt and bag, and Brian Atwood pumps. Later that day, or rather in the evening, she headed for JFK airport to catch a flight home to her family. Jessica is currently in London, and it looks like she will be discussing The Honest Company and Honest Beauty. It looks like a smaller extension to Europe (so far probably UK, but who knows).