Jessica Alba attended the Who What Wear x Target Launch Party in New York on January 27th. She also met Kate Bosworth and Jaime King at the event. Jessica was wearing a Who What Wear for Target leather jacket, t-shirt, skirt and bag, and Brian Atwood pumps. Later that day, or rather in the evening, she headed for JFK airport to catch a flight home to her family. Jessica is currently in London, and it looks like she will be discussing The Honest Company and Honest Beauty. It looks like a smaller extension to Europe (so far probably UK, but who knows).
Jessica Alba launches a new business called Honest Beauty . As I wrote in the previous articles, the company will focus on cosmetic products. Lipsticks, lip glosses, makeup, eye shadows and everything to help women look nice. As part of the opening and launch, she held a small celebration in New York, where Jessica is now. At the event, he had a white dress by Jonathan Saunders and boating brand Jimmy Choo . You can look at the company and its products at honestbeauty.com . Jessica certainly enjoys her work, because she looks really happy when promoting. Look at the photos, it is definitely worth it. :)