Jessica Alba is supporting a brand new campaign which is urging women to break free of self-doubt and support each other in achievements.
Research shows that women experience self-doubt, largely through fear of peer judgement and that it is mutual encouragement from other females that can help them break free to feel their best.
The research comes as Braun and Jessica Alba launch the #Breakfree campaign, calling on women worldwide to support and encourage each other in an effort to break free from self-doubt and feel their best.
Jessica Alba, who was recently named as the brand’s new Beauty Ambassador, said, “I completely relate to feelings of self-doubt and feeling judged but, happily, I also know personally how wonderfully empowering female positive reinforcement is. I’m asking women to say, show and share their support to female friends, family, colleagues – sisters everywhere. Let’s give each other the confidence to break free from self-doubt and all walk that little bit taller. Think of a woman you admire today and tell her!”
Alessandra Dolfini, Global Braun Marketing Director, explains, “Our campaign is about encouraging women to express positivity towards each other and stop judgment. We are launching this campaign with the hashtag #breakfree. We want to spark a positivity chain whereby women share messages of support with women they admire and respect – let’s start a sisterhood movement that’s too irresistible to stop.”
Print Ads and commercial clips were released last week, which you can view below: