The actress will appear in a print, TV and online ad campaign for the German company, which sells devices like hairdryers and hair straighteners.
Braun is delighted to announce the signing of world renowned actress and beauty icon, Jessica Alba, as its new Beauty Brand Ambassador.
The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in-store – rolling out from March 2014.
“Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great Mum,” said Alessandra Dolfini – Global Braun Marketing Director.
Braun’s female product heritage lies in creating beauty devices that, at the touch of a button, remove the barriers to achieving beautiful hair and skin. Braun wants every woman to glow inside and out with the confidence that comes with feeling beautiful and Jessica is the ideal woman to help communicate this.
Jessica Alba is an actress, a known supporter of women’s causes and mother of two girls. Jessica’s acting career began at the age of 12. After studying at the Atlantic Theatre Company with founders William H. Macy and David Mamet, she went on to star in James Cameron’s Dark Angel, gaining worldwide recognition. She has since made over 25 feature films such as The Fantastic Four and Sin City that have earned a combined box office total of over $800 million, including comedies and dramas, from gritty independents to major studio blockbusters.
Jessica’s upcoming films include Dear Eleanor, Barely Lethal, Sin City: A Dame To Kill For and How To Make Love Like An Englishman opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell.