Jessica Alba at the Montblanc press conference & store opening in Beijing

Jessica Alba looked super kuwaii at the Official Opening of its New and Biggest Concept Store of Montblanc in the World in Beijing today (June 01, 2012). Other celebs in attendance included: Naomi Watts, Nicolas Cage and Amber Heard. Click on the links below to view more photos.

International Guests from the worlds of film, music and the arts will join luxury Maison Montblanc, for an epic and unique celebration to launch its new 4-storey store in the heart of Sanlitun in Beijing. This contemporary and imposing concept store will be Montblanc’s biggest flagship in the world, a place where visitors will be invited to discover the world of Montblanc masterpieces in an interactive and innovative way.

At the World Premiere of its China flagship store, Montblanc will present the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. Bringing together all the facets of the brand’s renowned expertise, on this special evening in Beijing, Montblanc celebrates the captivating life and style of the late Princess Grace of Monaco with this collection of precious Watches, Writing Instruments and Jewellery. On the doorstep of the new concept store, guests will be transported to the historic streets of Europe’s prestigious principality, Monaco, recreated in China’s capital for one night only. (digitalnewsagency.com)

World Premiere In Beijing Of Montblanc New And Biggest Concept Store In The World – Interviews & Press Conference
World Premiere In Beijing Of Montblanc New And Biggest Concept Store In The World – Gala