Jessica’s first business venture The Honest Company, which we’ve been hearing about in various interviews is finally open for business at www.honest.com.

As a mother of young daughters (4-year-old Honor and newborn Haven), Jessica admits she feels an intense responsibility to give her children the best possible start.

“When I became a mom, I finally became the person I am, that I always should have been,” she says. “It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.” – Jessica Alba FOUNDER.

If your a parent, grandparent, uncle, aunt, older sibling etc head over to Honest.com today and sign up for a free trial.

Jessica Alba for The Honest Company from Justin Coit on Vimeo.