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Posted in categories Multimedia,The Honest Company
Jessica Alba’s sustainable venture raising $25 million

She may not be away from the camera forever, but actress Jessica Alba is busy these days with her second job selling baby wipes, stain remover and aromatic soy candles.

The Honest Co., which the “Fantastic Four” star co-founded with CEO Brian Lee in 2012, is now raising $25 million to develop new product lines and expand into brick-and-mortar stores.

Alba told “Street Signs” she started the company because she wanted to sell “the safest, healthiest products available” and wanted them “to be affordable and beautiful.”

The Honest Co. offers a $400 crib, for example, that is made with sustainable wood and nontoxic paint, and that can be configured four ways. It is also a “one-for-one” offer—meaning the company will donate a crib for every one purchased.

Lee said the expansion includes moving from an online-only model to physical locations, because 90 percent of U.S. consumers do their shopping in stores.

Apart from the company, Alba keeps her money in securities and real estate.

“I am pretty safe and conservative, so I don’t have a lot of risky investments,” she said.

Posted in categories Candids,Gallery Updates
Jessica Alba and family out in Beverly Hills – Jan 05

The Alba/Warren clique arrived at LAX Airport on January 04 from Cabo where they vacationed at Esperanza Resort for their annual new years getaway.

Jessica Alba and the girls were photographed grocery shopping  in Beverly Hills on Sunday afternoon (January 5), and stopped by M Cafe for some lunch before. Click on the previews below to view more photos.


Later that day, Jessica was seen at the LA Lakers game at the Staples Center.

Posted in categories Candids,Gallery Updates
Jessica Alba & family out for lunch in Beverly Hills – Dec 22

Jessica Alba, her mother Cathy and daughter Honor were spotted before/after lunching on vegan-friendly fare at M Café in Beverly Hills on Sunday (December 22, 2013). Click on the previews below to view more photos.

On Saturday (December 21, 2013), Jessica was seen her daughter Honor to a birthday party in Los Angeles. CLICK HERE to see the photos.