Catégorie : The Honest Company

The Coveteur x The Honest Company

Honest_Co-4015025The Honest Company

Los Angeles

“Have nothing in your house that you do not know to be useful or believe to be beautiful.” It kind of goes without saying that that old William Morris adage is something we take to heart—not only thanks to our Covs, but also over at our own HQ. But is it really to the surprise of anyone that it’s also an axiom Jessica Alba took to heart when it came time to deck out the HQ of The Honest Company, too?

Walking in with Alba (our tour guide for the day), we were greeted by clean wood paneling, vividly-hued furniture, and walls shellacked in that signature shade of blue. The space is covered in similarly-minded maxims as the aforementioned quote, too—look no further than those motivational staircases for proof (ideal for Mondays, no?) All dreamy, Pinterest-friendly aesthetics aside, Honest HQ really emphasizes a community vibe. Just take a peek at the communal chalkboards with local must-sees and restaurant reccos (an idea cribbed from none other than Whole Foods’ HQ, FYI) and you’ll instantly know what we mean. And we hate to get all tabloid-y, but Alba really is just like us—at least when it came to outfitting the Honest offices, that is; having sourced inspiration and pieces everywhere from Pinterest (told ya so!) to One King’s Lane, CB2 and even Craigslist.

Even if you’re the type that typically gets all eye roll-y when it comes time to talk toxins, Alba and Honest’s no-BS approach to going green(er) is one we can actually get behind. And from her vintage magenta tanker desk (littered with shots with Obama and Bill Clinton, NBD) to the Honest Family Tree made with reclaimed wood that co-founder, Christopher Gavigan found while dumpster-diving (amazing, right?!), we instantly felt pretty much right at home at their HQ…. honest(ly).
(Oh, and P.S.! Stay tuned for Jessica Alba’s L.A. home and closet #comingsoontoaCoveteurnearyou, kids.)

Head over to The Coveteur.com for more

ELLEdecor.com: How To Decorate An Office With Jessica Alba

Jessica-Alba-how-to-decorate-an-office--large_newIn an ELLEDECOR.com exclusive, actress and The Honest Company founder Jessica Alba shows us how she decorates an office to feel more like home

Plenty of movie stars have offices. But Jessica Alba might be the only one who works from a fuchsia desk…in the middle of an open-plan work space. “I have my hands in everything,” she says, of her role as founder of The Honest Company. “From product to design to marketing, even some tech. Being confined to an office and expecting my team to constantly check in just doesn’t work for me as well.”

Alba invited us to a conference room at The Honest Company’s new headquarters to share her tips on making a workspace feel comfortable and stylish.

The Blank Slate

“I wanted to give my team many different spaces to work from so they didn’t feel like they were just at their desks all day,” Alba says. The furniture in this conference room is basic and functional, but the lack of color and flair leaves something to be desired—not just in terms of style, but for productivity as well. “I always have my best ideas when I’m at home—there’s less pressure. I want to recreate that environment for people and inspire them to thrive here.”

Step 1: Bring In Flowers

“Living in Southern California, we get to spend so much of our time outdoors,” says Alba. “I really wanted to bring some of that outdoors inside with flowers.” Try a few different colors and heights throughout the space to add visual interest.

Step 2: Pump Up The Color With Pillows And A Throw

“I find color stimulating,” says Alba, who brought in a host of red-toned accessories to the sofa. “And these orange-y reds look really good with teal, the company’s base color.” When it comes to patterns, try keeping them in the same color family, so the look is cohesive.

Step 3: Bring In Touches Of Home

“Since we’re a start-up, it’s nice for the office to have a home-y environment,” says Alba, who brought Honest candles and books to the space to help achieve that. “I wanted to recreate a cozy feel knowing that people are logging so many hours here.”

Step 4: Candy is Key

“Candy makes me happy,” Alba tells us. “I put it in every conference room and meeting space—really on every surface I can. I know sugar might not be the healthiest thing, but a handful of jelly beans is just delightful.” Her tips for choosing the right office treats: Anything colorful—that doesn’t melt. Skittles, Starburst, and jelly beans are favorites.

Step 5: Find The Right Amount Of Photos For Your Space

“You can definitely go overboard with photos,” says Alba, who only placed a few in key spots throughout the office. “Remember, you’re aiming for cozy, not cluttered. The idea is to make sure your space is still functional for work.”

Step 6: Try Non-Traditional Seating

“I like the multifunctional purpose of the poof,” says Alba. “People like sitting at different heights, and the poof adds another option to the couch and the chairs. Plus, it can act as a little side table.”

The Finished Product

The newly dressed-up conference room is decidedly warmer and more stylish with only a few key changes.

Jessica Alba Promotes Honest Company on ‘Acting Disruptive’

Jessica was recently interviewed on the new web-series Acting Disruptive by host Max Lugavere to chat about her baby products company. The new series includes a chat with “notable stars and goes behind the scenes of each business, giving fans an all-access look into these innovative companies and the famous faces behind them.” – JJ

Justjared.com interview Jessica Alba

JustJared.com‘s Jared Eng caught up with Jess at the 2013 Variety Power of Women event to chat about The Honest Company, her business that provides natural, safe, and effective products for the family and home.

Just Jared: Congrats on all the success of The Honest Company! What are some of your hottest products right now?

Jessica Alba: People love our bundles, so we do a diapers and wipes bundle. So it’s $20 a week to get an unlimited supply of diapers and wipes, and you get to pick out your own designs. Parents love that because it’s also delivered straight to your door. They get the cutest ones out there and our diapers perform more than 35 percent better than any other diaper on the market.

JJ: Which products do you use the most?

JA: I use everything! I have kids and dogs, so laundry detergent, dish soap, shampoo, body wash, everything. I should just send you a box of stuff! We have the best-smelling bathroom and floor cleaners. I did all the scents. Christopher [Gavigan, co-founder] thinks I’m crazy, but I love essential oils, so I wanted it to smell like aroma therapy.

JJ: What originally made your start the company?

JA: I looked around the marketplace and I was a new mom, and I had an allergic reaction to a baby laundry detergent. I found out that there are all these untested chemicals in baby products, even a numbing chemical that numbs a baby’s eye in baby shampoo. There are chemicals in diapers that can burn your baby and they get these burns that permanently scar. I did not want my kids to be exposed to any of that stuff. I was trying to find better quality products and it was really hard to find a company that I could trust. So I was like, “It would be so much easier if there were a company that did all the hard work and provided everything I needed, was affordable, and easy to get.” So that’s why we initially started online and our price point is super competitive.

JJ: What is Honest’s biggest milestone to-date?

JA: I feel like every day we’re hitting these huge milestones, but one of the things that I’m most proud of is we have a non-profit called Baby2Baby.Org that’s incorporated into our business model. We’ve given 20,000 units of product. We’ve given time and money to Baby2Baby and that’s huge for a start-up.

JJ: How do you intend to grow the brand?

JA: Expanding our product line. Our customers want us to have more adult products like deorderant and shaving oil, so we’re working on that. And then maybe we’ll go into hard goods and soft goods. It’s just about what our customers want.

JJ: Are there any other business ventures you’re interested in?

JA: I really think the beauty space is interesting and I’ve been looking into it for quite a while. I also think kids and extra-curricular acitivities, and food and nutrition, is a big deal. So I’m looking into that space as well.

You can check out The Honest Company’s website or pick up their products at select locations of Gelson’s, Nordstrom, Costco, and various baby boutiques! – Just Jared

Strollertraffic.com interviews Jessica Alba

Alba600-600x347Inspired Mom of the Month: Jessica Alba

The LA mom is fighting for (and creating) safer baby products

For our third installment of Inspired Moms, brought to you by ViaCord, we are tipping our hats to Jessica Alba. Recently, the mother of two has become nearly as famous for her line of non-toxic diapers and family essentials as she is for her Hollywood roles. We caught up with Jessica about the work she’s doing to affect change in the way chemical ingredients are handled in the US—plus her own scary parenting moments, what’s next for The Honest Company (deodorant!), and her favorite back-to-school items.

StrollerTraffic: We’re so impressed with how quickly you and Christopher Gavigan have begun to influence the parenting sphere—in a very real way. Tell us about your company, The Honest Company, and how you got started.
Jessica Alba: Believe it or not, it all started with one load of laundry. When I was pregnant with my first daughter, I washed her clothes in the popular “baby-safe” laundry detergent that my mom recommended and I broke out in a terrible rash. If I had such a bad allergic reaction, I knew it couldn’t be good for a new baby. So, I set out to educate myself, scoured the Internet, and read the book, Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home by Christopher Gavigan (whom I soon thereafter met) and learned about untested toxic chemicals in conventional products like baby shampoo, diapers, home furnishings, and household cleaners.

ST: What was the first thing you did after the eye-opening?
JA: I spent more money on the products in the beige packaging with pictures of nature, only to get home and find out the supposedly natural alternatives I just bought still had ingredients in them I was trying to avoid. It turned out that many of the leading “eco” brands were focused on sustainable packaging and the health of the planet, rather than the health of people. I had such trouble finding reliable healthy products here in the United States. So, I ended up shopping online, buying non-toxic products from Australia and Europe, or from different health stores just to clean my house and bathe my child. It was too time consuming and so expensive.

ST: Yeah. Not exactly practical.
JA: I was frustrated that the average family couldn’t easily find or purchase safe everyday products at a reasonable price. So, I created The Honest Company with Christopher Gavigan, Brian Lee, and Sean Kane. As concerned parents, we felt it was our mission to make healthy, non-toxic products accessible for children and families everywhere.

ST: Everyone raves about the Honest diapers—especially their super-absorbent quality. Were leaky diapers a problem you had dealt with as a mom?
JA: Leaky diapers weren’t the only problem I experienced as a new mom; I used diapers that literally exploded! When Honor was 6 months old, I went to get her from sleeping only to find her “eating” a diaper. Her face, skin, and crib sheets were covered with absorbent gel beads after her overly full conventional diaper exploded. Worried about toxic chemicals, I ran to find the diaper package and couldn’t believe it didn’t even list ingredients. I called the product hotline, my mom, and the pediatrician—I was that worried!

ST: That is a uniquely horrifying story. (Shudder.) The other Honest Company products seem to be getting an amazing response from parents as well: the hand soap, lotion, detergent, balm . . . . How did you so successfully pinpoint what other moms needed? 
JA: I’m all about convenience and practicality. My day-to-day life as a mom truly inspires my ideas for product design and functionality. For example, some people on the team weren’t big fans of the idea for transparent bottles, but I knew life would be easier if parents could see how much product was left in the bottle. I also didn’t want moms to have to furiously shake and spin the bottle to get out the last drop of shampoo, so I created a bottle that could stand up on both sides.

ST: Great instincts. We love the Honest packaging—for both of those reasons.
JA: What also makes Honest unique is that we make everything in small, quality batches in response to what our customers say they want and need. We think all companies should have a real dialogue and connection with the people they serve and be able to iterate on their product based on the feedback they receive.

ST: We also understand a big part of your message is transparency in baby products. Can you talk a little about that—what it means to your brand?
JA: Everything we do—from the people we partner with to the manufacturing processes we seek out—has to meet this standard of honesty and openness. For our company, it means being authentic and willing to humbly admit when we can do better (for example, we reformulated our wipes within six months of launching Honest because they fell short of customers’ expectations—and ours).

ST: You certainly have our respect for that. How are you crusading for this transparency, beyond creating and marketing your own baby products? Do you contact companies? Do you campaign? Do you blog about it to raise awareness, speak at events?
JA: We write blog posts discussing our product formulations to keep an open dialogue about our development process with our customers, so they can weigh in. And because we want to see transparency become the standard, we’ve also worked with Safer Chemicals, Healthy Families to advocate for regulatory reform since 2011. Currently, the chemical industry in the United States is essentially unregulated and there are many untested ingredients in everyday household items—the last major law passed was the Toxic Substances Control Act (TSCA) in 1976. Since then, more than 80,000 chemicals have been produced and used in the United States. Over the last the 37 years, the EPA has only required testing on 200 of the 62,000 chemicals that were “grandfathered” in under the TSCA. Only five of those chemicals have been restricted. For example, asbestos isn’t banned in the United States and we all know how toxic that is!
So, I’ve lobbied for the passage of the late Senator Frank Lautenberg’s Safe Chemicals Act to put common sense limits on the use of chemicals in consumer goods. I’ve made Public Service Announcements to raise awareness about the importance of overhauling the TSCA.

ST: As moms ourselves, we’re grateful for (and inspired by) your efforts, Jessica. Tell us about your new book, The Honest Life. What can new moms learn from reading your book?
JA: I wrote The Honest Life because I wish I had a guide like this when I was a new mom. I wanted to share everything I learned from trial-and-error as a parent, launching The Honest Company, and the experts I consulted along the way with all busy women looking for easy-to-understand information on how to live naturally. In the book, I include tips that cover everything from my favorite eco-friendly beauty products; easy DIY baby food recipes; how to put together a safe, fun, and functional nursery; how to clean and decorate your home with healthy, non-toxic materials; and lots more.

ST: We noticed that Honest Company works closely with Baby2Baby in LA. Tell us about that relationship, and why you chose Baby2Baby as your initial partner.
JA: When building this dream into a company, it was important to me to that The Honest Company have a cause component as part of its DNA. As part of our overall social goodness program, Honest donates products, money, and time to our charitable partner Baby2Baby.org. This worthy non-profit supplies local families in need with essential baby gear and clothing for children up to age 12, reaching over 50,000 kids per year. I’m proud to say we’ve donated 106,537 total units of product to date. Each family gets about five products, so we’ve helped over 21,000 families in need during the last year and a half!

ST: Bravo! So, what’s next for The Honest Company?
JA: I’m excited to announce—and you’re hearing it first—we’re expanding our personal care line with a suite of maternity and post-partum products. Be on the look out for nipple and belly balm! Also, we’re going to have many more seasonal diaper prints to choose from in the next few months. I can’t wait. And because our customers asked, we’re happy to answer by launching deodorant in the near future. What other products would you love to see us make? We’d love to hear from StrollerTraffic readers!

ST: Fantastic news! We’ll definitely ask our Facebook fans to weigh in. In the meantime, are you and the girls gearing up for Back to School?
JA: Haven isn’t heading to nursery school quite yet…thankfully! I am trying to delay it as long as humanly possible because I saw how fast Honor grew (it feels like she’s on her way to adolescence already). I know Haven will eventually be potty trained and speak in full sentences, but I’m happy to relish the baby stage right now.

ST: We hear you. It all goes so painfully fast. But before we let you go, we’ve gotta ask: do you have your eye on any cute gear or first-day-of-school outfits for Honor yet?
JA: When looking for back-to-school outfits for Honor, I gravitate towards clothes that are functional and fun. I like to pair skirts with leggings or shorts underneath. I pick out durable sneakers in funky colors. We’re big fans of Skip Hop’s backpacks and So Young lunchboxes (I even steal Honor’s to take my food to work!). And, of course, The Honest Company hand sanitizer and travel wipes are a must for tucking into her bags to make cleaning hands easy before eating or after a messy art project.

ST: Thank you, Jessica. We wish you continued success with The Honest Company!Strollertraffic.com

People.com: Jessica Alba’s 5 Favorite Accessories—in the Kitchen!

jessica-alba-2-600x800If you can’t stand the heat, stay out of Jessica Alba‘s kitchen—and we’re not just referring to her enviable looks.

“I cook as often as I can,” the actress and co-founder of The Honest Company tells PEOPLE. “I really enjoy making food for my family and friends, so it’s really the way I relax—even if it means putting together a last-minute dinner on a Thursday night.” So what’s on her menu?

“My trick is to keep it simple and healthy,” she says. Alba turns to dishes like lemon grilled chicken and kale salad, grilled hot wings in the warmer months and roasted Cornish game hens when the weather cools down. As summer turns into fall, “I’ll prepare roasted butternut squash or other veggies that I toss with olive oil and herbs, like rosemary and thyme,” she says.

That’s what the mom-of-two (daughters Honor, 5, and Haven, 2) is serving—but here are the essentials you’ll find in her kitchen:

1. Measurement Equivalents Magnet

“When adapting recipes, I never can remember how to convert measurements,” she says. “So this quick-reference magnet is awesome because it does the calculations for me.” ($7, surlatable.com)

2. Fruit & Veggie Wash
“I use this on everything!” Alba says. “Even when you buy organic, you need more than water to rinse away the pathogens, waxes, dirt, handling germs and bacteria often found on the surface of the produce. Plus, it makes your farmers’ market goodies last longer.” ($7, honest.com)

3. Magnetic Refrigerator Calendar
“The kitchen is our family hub,” Alba says, “so we stay organized and keep track of the girls’ activities with a whiteboard calendar that we attach to the side of our fridge.” ($17, containerstore.com)

4. Retro Magnetic Kitchen Timer
“I love the simplicity and function of this timer’s vintage design,” she says. “Plus it’s great for using over the stove.” ($15, surlatable.com)

5. Colorful Dishtowels
“I love to mix and match one-of-a-kind dish towels in the same color palette,” Alba says. ($6, etsy.com)

jessica-alba-600x450

E! goes inside Jessica Alba’s New Office at The Honest Company

rs_560x415-130816114243-1024.JAlba.Honest3.mh.081613Jessica Alba‘s getting a makeover, of her office, that is! The Honest Company cofounder recently gave E!’s own Catt Sadler an exclusive tour of the eco-friendly brand’s bright, new Los Angeles-area headquarters.

The space—which was originally a toy factory—has been converted into a chic office that features a staircase with the brand’s inspirational manifesto painted on each steps and a Polaroid picture tree.

But the faux plant isn’t the only greenery in the earth-friendly digs, there are tons of fresh-cut flowers adorning desks and even a wall of boxed plants.

And for coffee breaks or brainstorming sessions, made all the more inspiring thanks to decor by CB2, there is a collection of neon couches—complete with a hot pink coffee table.

Of course, what we couldn’t wait to see was the actress’s office, which did not disappoint. The star’s fuchsia desk wasn’t tucked away in some VIP area on another floor. Nope, she’s smack dab in the middle of everyone.

“When you’re here you’re active, hands-on all the time!” she explained of the spacing.

To take the full tour of The Honest Comany’s HQ, watch Alba’s interview with Catt below. – E!

Jessica Alba at the Honest Life book signing in Florida

normal_009

The Honest Life promo tour took Alba to Miami, Florida on Wednesday (March 13), where she held a book signing session at Coral Gables Congregational Church.

The next book signing session will be held at vromans bookstore in Pasadena, CA this Saturday 3/16 at 12 PM.

March 13: At Miami International Airport
March 13: ‘The Honest Life’ book signing at Congregational Church – Coral Gables, Florida

Jessica Alba on the Ellen Show – March 11

Check out Alba’s recent appearance on the Ellen Show (March 11) were she discussed all things The Honest Life, family and more.

Jessica Alba at the Honest Life book signing in NYC

booknyc

Check out Jessica at her first and huge successful book signing session held at book Revue in Huntington, NY. last night (March 12).  Make sure to get your copy of the book if you haven’t already.

I had an awesome time at #bookrevueLI #thehonestlife -thx 4 coming out! http://instagr.am/p/WzjztUsunj/