Jessica Alba at a dinner To Celebrate Brad Goreski’s Book Launch
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Jessica Alba (looking effortlessly cool in Kate Spade) came out to support her stylist Brad Goreski’s Book Launch celebratory dinner at Sunset Tower, West Hollywood hosted by Deborah Lloyd (Designer Director for Banana Republic) and Kate Spade. Click on the previews above to view more photos.

fall sneak peek: our favorite fashion darling jessica alba proves that bright is right (now!) in a chic colorblock outfit from our fall 2012 collection, as seen on fabsugar.com. donning our crayon-colored davis skinny pants (available in july, in blue) with a vibrant turquoise knit and our chambers street carlyle bag in dijon (both available in august), the actress brightened up a cocktail party at the sunset tower hotel in los angeles for the launch of pal brad goreski’s new book born to be brad, hosted by kate spade new york’s deborah lloyd.

Jessica Alba and her 2 girls cover Parenting’s april issue
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The mom of two opens up in Parenting’s first-ever “Natural” issue (April, on stands now) about the “Aha” moment that led her to launch the Honest Company (Honest.com), getting back her pre-baby body, the kind of mother she’s becoming, and how she’s finally learned to deal with paparazzi.  Interview highlights include:
  • On explaining the press to her kids: “When the paparazzi follow us, and [Honor] asks me what they’re doing, I tell her, ‘They’re just taking pictures, isn’t that silly?’ I don’t want her to have anxiety, so I tell her they do that to everyone, not just our family.”
  • On her parenting style: “I’m the disciplinarian. I think it’s because I was kind of a naughty kid myself: I’d push my parents’ buttons and test them to see how much I could get away with.”
  • On what matters most: “Before I had kids, I was always so focused on my career…Nothing else really matters to me [now] aside from my children and their well-being.
  • On what inspired her to launch the Honest Company (Honest.com), and create baby products that are as good to look at as they are for the earth: “Once I had bought brown diapers, telling myself, ‘You know what, they’re not cute, but they’re all-natural.’ I was resigned to the fact that anything healthy wasn’t going to be attractive.

Jessica Alba at the 3rd Annual Diane Von Furstenberg Awards
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Jessica Alba looked amazing as per usual at the 3rd Annual Diane Von Furstenberg Awards held at United Nations in NY last night. Click on the image above to view more photos.

thanks to my lovelies Jen Atkin n Lauren Andersen for purrrrtying me up for the Tina Brown and Diane von Furstenberg host The DVF Awards, a celebration dinner to recognize and support women who are using their leadership, courage and strength to transform the lives of other women. The four nominees are Panmela Castro (Rede Nami), Jaycee Dugard (The JAYC Foundation, Inc.), Layli Miller-Muro (Tahiri…h Justice Center), and Chouchou Namegabe (Association des Femmes des Médias du Sud Kivu). Honorees receive $50,000 from the Diller-von Furstenberg Family Foundation in support of their organization (U.S. 501c3) to further their work. Oprah Winfrey will be honored with The Lifetime Leadership Award, which is given annually to an individual who has dedicated her entire life and body of work to instilling in other women the courage to fight, the power to survive and the leadership to inspire. – Jessica Alba  (Facebook).

Jessica Alba covers LA Confidential’s March 2012 issue.
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Jessica Alba looks absolutely define, flawless, effortless, stunning etc etc on the cover and pages of the new issue of Los Angeles Confidential magazine to promote the Honest Co.  Click here to watch the cover shoot and hear photographer Brian Bowen Smith praise Jess.

When Jessica Alba was pregnant with her first daughter, Honor Marie, in 2008, her mother told her about all the products she’d need to buy. “It was, ‘You have to start using this, you have to start using that,’” recalls Alba. “Of course I wanted the safest, healthiest environment for my baby.” But when Alba started checking out the labels of baby items and everyday household products, she was taken aback at the sheer volume of chemical ingredients they contained. “I thought, This is nuts—it’s insane. How is this even legal?” Now, in addition to daughters Honor and Haven Garner (born last August), Alba is parenting a new addition: She’s the cofounder of the subscription e-commerce enterprise The Honest Company (honest.com), which offers consumers a monthly delivery of bundles of nontoxic, plantbased, beautifully designed baby and family essentials, including diapers, bath and skincare products, and home cleaning supplies.

Listening to Alba talk about the company, one quickly realizes she’s at least as passionate—likely more—about this project as she is about anything she’s done on the big or small screen.

“It stems from being a mom,” she says. “When I [was pregnant the first time] and started shopping in stores and online, it was just horrific seeing all these toxic chemicals [in baby products], which can contribute to everything from cancer to autism. I have the time and the means to shop around and find the best products, but most people don’t. I wanted to come up with one brand people could trust. You can have baby items that are cute and eco-friendly, with delivery right to your door.”

Alba partnered with ShoeDazzle and LegalZoom founder Brian Lee, pricegrabber.com executive Sean Kane, and environmentalist (and husband to actress Jessica Capshaw) Christopher Gavigan—she’s a huge fan of Gavigan’s book, Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home. “You see packages in stores, and maybe the box is oatmealcolored or there’s a green leaf on it, and you think it’s eco-friendly,” says Alba. “We just assume it’s better for us, but the packaging doesn’t mean anything.”

From the moment she first envisioned the company, the actress knew she wanted to do much more than just have her name on products. “Three years ago I conceptualized it, and I was all on my own,” she says. “Everyone thought I was crazy for wanting to do a consumer-products company. They were like, Why don’t you do a perfume? Or, Why don’t you do a fashion line? Then when I said I wanted to do one that was geared toward children, everyone thought I was even more crazy,” she says with a laugh.

“[And] when I said I wanted to make safer, nontoxic products, people were like, ‘What does that mean? And why and how will it be different from anything else out there?’ They thought I was nuts for wanting to launch with more than 20 products, but I know what it takes to put together a household, and I know how many products you actually go through as a parent. When we surveyed other parents, they had the same thoughts I did, so I wasn’t totally crazy—thank God.” CLICK HERE to read the rest of the article.

Jessica Alba on Jimmy Kimmel Live! – February 22
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Business women Jessica Alba appeared on Jimmy Kimmel Live! last night (February 22) to promote the Honest Co. She talked about her kids, childhood, and ending the interview with another great sales pitch. I wonder how many parents log onto honest.com after each interview. I so would if i lived in the US.

‘I always have such a good time with Jimmy! Love him and Molly McNearney so much -best late night show ever! xo’ (facebook).

Jess was photographed signing authographs for fans while leaving the studios in Los Angeles last night. Click on the previews below to view more photos.


Jessica Alba at the V-Day Cocktails And Conversation With Eve Ensler event
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Jessica Alba and Cash Warren attended the V-Day Cocktails and Conversation with Eve Ensler event in West Hollywood last night (February 21). Others in attendance included Charlize Theron and Fantastic Four co-star and friend Kerry Washington. Click on the previews above to view more photos.

V-Day is a global activist movement to end violence against women and girls, and Jessica has been a supporter of the organization for a number of years.

Jessica Alba and family At the Coldwater Park in Beverly Hills – Feb 18
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Hollywood’s most stylish and youthful parents; Jessica Alba and Cash Warren were photographed heading to lunch at oral Tree Cafe in Brentwood and relaxing at the Coldwater Park with their two daughters in Beverly Hills on Saturday(Feb 18, 2012). Click on the previews above to view more  pictures. See below for pictures from the past week.